Snap could let users add songs to their disappearing messages
Snapchat, the popular app that lets users send and receive photos and videos that disappear after a few seconds, may soon have a new feature that allows users to add songs to their messages.
According to a report by The Verge, Snap, the parent company of Snapchat, is testing a feature that would let users select from a catalog of licensed music and add them to their snaps. The feature would work similarly to how users can add stickers, filters, or captions to their snaps.
The report also claims that Snap has secured deals with major music labels, such as Universal Music Group, Sony Music Entertainment, and Warner Music Group, to provide a variety of songs for users to choose from. The feature would not only make snaps more fun and expressive, but also potentially boost the exposure and revenue of artists and labels.
However, the feature is not yet available to the public, and Snap has not confirmed when or if it will launch. The company has been experimenting with different ways to integrate music into its app, such as allowing users to add music to their stories or creating a TikTok-like feature called Sounds.
Snap's possible move to let users add songs to their disappearing messages comes amid the growing popularity and competition of short-form video apps, such as TikTok, Instagram Reels, and YouTube Shorts. By adding music to its core feature of ephemeral messaging, Snap could differentiate itself from its rivals and attract more users and advertisers.
Music is not the only area where Snap is innovating and expanding its app. The company has also been investing in augmented reality (AR) glasses, mini-apps within Snapchat, and a TikTok-like feature called Spotlight that pays users for their viral videos.
These efforts have paid off for Snap, as the company reported a record revenue and user growth in the second quarter of 2021. Snap said it had 293 million daily active users, up 23 percent year over year, and $982 million in revenue, up 116 percent year over year.
However, Snap also faces some challenges and uncertainties in the future. The company warned that the new privacy changes in iOS 14.5 could affect its advertising business, as users can opt out of being tracked by apps. Snap also faces an antitrust lawsuit from Facebook, which accuses Snap of copying its features and harming its competition. aa16f39245